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Courses

FACULTY OF SALES AND MARKETING

ADVANCED DIPLOMA IN  MARKETING - ICM PART II - Duration: 6 Months

Requirements:
- Passed Diploma I

Course Contents
1. Marketing Management
2. Customer Service
3. Buyer Behaviour and Consumerism
4. Management Theory and Practice
5.IT for Marketing Management

Tuition fees :24,000/= Termly fees:12,000/=

GRADUATE DIPLOMA IN  MARKETING - ICM

PART II - Duration: 6 Months

Requirements:
- Passed Diploma II

Course Contents
1. International Marketing
2. Finance Management
3. Strategic Marketing Management
4. Marketing Research
5. Marketing Policy & Strategy

Tuition fees:28,000/= Termly fees:14,000/=

CERTIFICATE IN SALES AND MARKETING

MODULE I - Duration: 6 Months
Requirements:
- K.C.S.E D (Plain)  or
- Equivalent qualification acceptable by KNEC

Course Contents
1. Principles and Practice of Selling
2. Principles and Practice of Marketing
3. Introduction to Information Communication Technology
( Theory & Practical)
4. Communication
5. Entrepreneurship - Business Plan

Tuition fees:21,000/= Termly fees:10,500/=

MODULE II - Duration: 6 Months
Requirements:
- Passed Module I  or
- Equivalent qualification acceptable by KNEC

Course Contents
1. Consumer Behaviour
2. Marketing Communication
3. Book Keeping and Accounts
4. Business Law
5. Enonomics
6. Course Specialization - Project

Tuition fees:21,000/= Termly fees:10,500/=

DIPLOMA IN SALES AND MARKETINGModule I - Duration: 6 Months
Requirements:
- K.C.S.E C - (Minus)  or
- Equivalent qualification acceptable by KNEC

Course Contents
1. Principles and Practice of Selling
2. Principles and Practice of Marketing
3. Information Communication Technology (Paper I & II)
4. Communication
5. Economics
6. Entrepreneurship - Business Plan

Tuition fees:21,000/= Termly fees:10,500/=

Module II - Duration: 6 Months
Requirements:
- Passed Module I
- Equivalent qualification acceptable by KNEC

Course Contents
1. Sales Management
2. Marketing Management
3. Legal Aspects in Sales and Marketing
4. Quantitative Methods
5. Public Relations

Tuition fees:21,000/= Termly fees:10,500/=

Module III - Duration: 6 Months Requirements:
- Passed Module II
- Equivalent qualification acceptable by KNEC

Course Contents
1. International Marketing
2. Marketing Planning
3. Principles and Practice of Marketing
4. Financial Aspects of Marketing
5. Strategic Planning in Sales and Marketing
6. Marketing Research
7. Course Specialization

Tuition fees:21,000/= Termly fees:10,500/=

DIPLOMA IN  MARKETING - ICM

PART I - Duration: 6 Months
Requirements:
- K.C.S.E - DPlain
- 2 Years working experience
- Equivalent qualification acceptable to ICM

Course Contents
1. International Business Communication
2. Marketing
3. Advertising
4. Public Relations
5. Quantitative methods for Managers

Tuition fees:21,000/= Termly fees:10,500/=

ADMISSION REQUIRMENTS

- Admission Fee: Kshs. 1,000/=
- Library Fees: Kshs. 2,500/= annully
- T- Shirt: Kshs. 1,000/=
- 3 coloures passport size photographs
- Photocopies of K.C.S.E. Result slip, National ID/Card /
Birth certificate/ Passport (Each 2 copies)